Brand New

Designing a brand name and logo is not easy, especially when there's more than one opinion involved. Essentially a label symbolizes the character of an organization, and what its mission is. Trying to bundle such a large load into minimal characters accompanied by a simple, but expressive and meaningful graphic takes a lot of head scratching and deep breaths. The short-listed logo variations that you see above were completed by a professional graphic designer. However ending up with an elite eight to choose from took a week and a half of designing 2 dozen prototypes, before handing the idea over to the design pro. It pays to do your homework, because it makes it more likely that you will be satisfied with your final choices.

My colleagues and I have chosen to to be identified by the top-left logo. There you have it; a brand is born.

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